Research Approaches : -
There are two main approaches to research.
(1) Quantitative approach.
(2) Qualitative approach.
The quantitative approach involves the collection of quantitative data which are put to rigorous quantitative analysis in a formal and rigid manner. This approach further includes experimental, inferential, and simulation approaches to research.
The qualitative approach uses the method of subjective assessment of opinions, behaviour and attitudes. Research in such a situation is a function of the researcher’s impressions and insights. The results generated by this type of research are either in non-quantitative form or in the form which cannot be put to rigorous quantitative analysis. Usually, this approach uses techniques like indepth interviews, focus group interviews, and projective techniques.